Selkirk Sport Partners with University of Virginia Athletics in Groundbreaking Deal to Boost Collegiate Pickleball
Coeur d’Alene, IDAHO – Aug. 27, 2024 – In a monumental step toward elevating pickleball at the collegiate level, Selkirk Sport, a premier manufacturer of pickleball paddles and accessories, is proud to announce an unprecedented partnership with the University of Virginia (UVA) Athletics.
This multi-year collaboration positions Selkirk as the official pickleball partner of UVA Athletics and extends across numerous varsity sports, including men’s and women’s tennis, lacrosse, baseball, football, and basketball. Marking a significant milestone, Selkirk will also be the presenting sponsor for UVA’s men’s and women’s tennis programs—strengthening the connection between tennis and the rapidly growing sport of pickleball.
A Bold Step in Collegiate Pickleball
Running through Summer 2026, this partnership reflects Selkirk’s deep commitment to growing pickleball within the collegiate space, with a particular focus on empowering student-athletes. This alliance allows Selkirk to showcase its passion for the game while engaging with UVA’s extensive fanbase and athletic community.
"We are beyond excited to partner with UVA Athletics," said Rob Barnes, Co-Founder and Co-CEO of Selkirk Sport. "This collaboration is more than just sponsorship; it’s about investing in the future of pickleball at one of the nation’s most prestigious universities. We’re eager to work closely with the UVA community and build a stronger pickleball culture for students, athletes, and fans alike."
Engaging the UVA Community
The partnership will provide Selkirk with vast exposure, including presence on Virginiasports.com, game-day programs, and public address announcements at key events. Additionally, Selkirk will directly connect with UVA fans through on-site activations, fan experiences, and exclusive giveaways, further embedding the brand within the university’s athletic culture.
"Selkirk Sport shares our vision for providing exceptional experiences for our student-athletes and fans," said Tyler Jones, Deputy Athletics Director at UVA. "We are excited to welcome Selkirk to the UVA Athletics family and look forward to the meaningful impact this partnership will have on our athletic programs and broader community."
Empowering Student-Athletes with NIL Opportunities
In a groundbreaking initiative, Selkirk Sport plans to explore Name, Image, and Likeness (NIL) opportunities with UVA athletes, particularly those within the tennis program. This move highlights Selkirk’s dedication to nurturing the next generation of talent and offering student-athletes a unique platform to shine both on and off the court.
About Selkirk Sport
Founded in 2014, Selkirk Sport is a family-owned company based in Hayden, Idaho, at the foot of the Selkirk Mountain Range. Known for its premium, made-in-the-USA pickleball paddles and accessories, Selkirk has quickly become a leader in the industry. With a commitment to pushing boundaries and delivering unmatched quality and performance, Selkirk’s paddles are the choice of top pickleball athletes, including Jack Sock, Catherine Parenteau, Parris Todd, Dylan Frazier, and many others. For more information, visit Selkirk.com.
About UVA Athletics
The University of Virginia competes at the NCAA Division I level as a member of the Atlantic Coast Conference, fielding 27 varsity sports. UVA has captured 34 NCAA team titles, including six in men’s tennis, and has twice won the prestigious Capital One Cup. With a legacy of excellence, UVA has consistently ranked among the top 25 in the Director’s Cup standings for the past 17 years, further establishing itself as a powerhouse in collegiate athletics.
