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Andre Agassi and JOOLA Unveil Game-Changing Partnership to Revolutionize Pickleball

by Pickleball Drop Shop on Sep 14, 2024

Andre Agassi and JOOLA Unveil Game-Changing Partnership to Revolutionize Pickleball

Andre Agassi and JOOLA Unveil Groundbreaking Partnership to Shape the Future of Pickleball

New York City, NY – August 19, 2024 – In an exciting fusion of elite sports and cutting-edge innovation, tennis legend Andre Agassi has teamed up with JOOLA, a global leader in pickleball and table tennis, to launch an extraordinary line of pickleball gear and accessories. Announced on the 30th anniversary of Agassi’s iconic US Open victory, this partnership marks a pivotal moment in the evolution of pickleball, a sport rapidly gaining global traction.

A Revolution in Pickleball

Andre Agassi, renowned for his relentless drive and innovative approach in the world of tennis, is now channeling his energy into the booming world of pickleball. This collaboration with JOOLA, a brand synonymous with top-tier racket sports equipment, promises to bring a new level of sophistication to the sport, benefiting players at every skill level.

“Pickleball isn’t just a game—it’s a fast-growing community with a spirit all its own,” said Agassi. “By partnering with JOOLA, I can bring my experience and passion for racket sports to a whole new arena. Together, we’re going to develop products that are all about quality, performance, and pushing the game to new heights.”

The Agassi Legacy Continues

This partnership extends beyond Andre. Soon, international tennis legend and Agassi’s wife, Steffi Graf, will join the collaboration with her own exclusive line of pickleball equipment. Together with JOOLA, Graf will design high-performance products that cater specifically to women and international players, adding another dimension to the innovation driving the sport forward.

A Bold Vision for the Future

This partnership between Agassi and JOOLA is more than a product launch—it's a joint mission to expand and elevate pickleball on a global scale. Agassi’s hands-on involvement in product development guarantees that every item under his name will meet the highest standards of craftsmanship and performance. His relentless pursuit of excellence will help ensure that pickleball players everywhere enjoy the same top-tier equipment, whether they’re just starting or already at an elite level.

“Andre Agassi has left an indelible mark on the world of sports, and we’re thrilled to work with him in revolutionizing the pickleball landscape,” said Richard Lee, CEO & Owner of JOOLA. “This partnership reflects our shared passion for innovation and commitment to enhancing the sport for athletes of all levels.”

About JOOLA

Established in 1952, JOOLA is a globally recognized brand at the forefront of racket sports. With a rich legacy in table tennis and now pickleball, JOOLA’s dedication to innovation and quality has made it a leader in the field, delivering world-class equipment to athletes and enthusiasts alike. For more information, visit www.joola.com.

About Andre Agassi

Andre Agassi, an eight-time Grand Slam champion and Olympic gold medalist, remains one of the most influential figures in tennis history. Since retiring, Agassi has focused on philanthropy, education, and now, advancing the future of pickleball with the same passion and dedication that defined his illustrious career.

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